Privacy Policy

Who this policy applies to This policy explains how Swindon Now handles personal information when you browse the site, contact us, subscribe, submit material, request a fact check, advertise with us or otherwise use our services. Information we may collect Depending on how you use Swindon Now, we may collect: - Information you provide , such as your name, email address, telephone number, organisation, submission details, correspondence and any material you send to us. - Account and administration information where you use a protected account or administrative service. - Technical and security information , such as IP address, browser or device information, timestamps and security logs where these are generated by the platform or infrastructure. - Newsletter information , such as your email address and preferred town when you subscribe. - Payment or advertising information where you buy an advertising or other paid service. Card details may be processed by the relevant payment provider rather than stored by Swindon Now. How we use information We may use personal information to: - operate, secure and improve Swindon Now; - respond to enquiries, complaints, corrections and fact-check requests; - assess, edit and publish submissions where appropriate; - send newsletters or other communications you have requested; - administer advertising, invoices and payments; - maintain appropriate editorial, security and business records; - comply with legal obligations and protect our rights or the rights of others. We do not sell personal information to advertisers. Editorial material and source records News publishing can require us to retain source information, correspondence, corrections and editorial records for accountability, accuracy and the defence of legal claims. A request to erase personal information will therefore be assessed in light of applicable data-protection law, freedom of expression, journalism, legal obligations and legitimate record-keeping requirements. Images, video and other media Swindon Now may publish photographs, videos and other media supplied by individuals, contributors, organisations and business owners. We rely on those providing such material to have the appropriate rights, permissions and authority to share it with us for publication. If you believe that any image, video or other media published by Swindon Now infringes your privacy, copyright, ownership rights or other legitimate interests, please use our Ask for Correction /contact?reason=correction service and provide details of the material concerned and the reason for your request. We will review the matter and, where appropriate, correct attribution, restrict or remove the material, or take other reasonable action. To help us deal with requests fairly and prevent fraudulent or mistaken claims, we may ask you to provide reasonable evidence of your identity, ownership, copyright or authority to act on behalf of the relevant rights holder. Google advertising Swindon Now has technical support for Google AdSense, but Google advertising is not currently enabled. If AdSense is enabled in future, Google and participating advertising technology providers may process information such as cookie identifiers, device information, IP-derived information and ad interaction data for purposes including ad delivery, measurement, fraud prevention and, where permitted, personalisation. For visitors in the UK, EEA and Switzerland, Swindon Now will use a Google-certified consent management platform integrated with the IAB Transparency and Consent Framework where required by Google before activating the relevant advertising consent flow. See our Cookie Policy /legal/cookie-policy for more information. Service providers We may use technology, hosting, email, payment, security and other service providers to operate Swindon Now. They may process information on our behalf or under their own legal responsibilities, depending on the service involved. We only intend to share information where it is reasonably necessary for the service, required by law or otherwise permitted under applicable law. Retention We keep information for no longer than is reasonably required for the purpose for which it is held, subject to editorial, legal, accounting, security and dispute-resolution requirements. More detail is available in our Data Retention Policy /legal/data-retention . Your rights Depending on the circumstances and applicable UK data-protection law, you may have rights relating to access, correction, erasure, restriction, objection and data portability. Some rights are subject to exemptions, including exemptions that may apply to journalism and freedom of expression. To make a privacy request, use the Contact /contact page and clearly identify the nature of your request so we can respond appropriately. Complaints If you have a concern about how we handle personal information, please contact us first so we can investigate it. You may also have the right to complain to the UK Information Commissioner's Office. --- Last reviewed: September 2026.