Local News · Swindon
Plans submitted for new digital advertising screens at Swindon Designer Outlet
By Swindon Now Editorial Team · Published
Swindon Borough Council is considering an application to install six digital advertising totems within the grounds of the Designer Outlet.
New plans have been submitted to Swindon Borough Council that could change the appearance of the Designer Outlet in Swindon. The proposal seeks Express Advertisement Consent and Listed Building Consent to install six digital advertising totems throughout the site's internal walkways.
These totems are designed as tall, free-standing structures featuring digital screens. According to the planning application, five of the units would be single-sided, positioned against walls or pillars, while one double-sided unit is intended for an open area of the walkway. The applicant states that the technology is intended to provide a modern, sustainable way of sharing information with visitors.
Because the Designer Outlet site contains four listed buildings and is located within a conservation area, the application requires specific Listed Building Consent. The applicant has stated that the chosen locations are intended to be visible to shoppers while avoiding any negative impact on the site's historic character or its primary retail and leisure functions.
The supporting documents indicate that the screens will be used for both commercial advertisements and non-commercial messaging, such as centre-specific information, seasonal events, and general local updates. To address potential concerns regarding the aesthetic impact on the historic environment, the application includes a lighting assessment. This suggests that the brightness levels will follow Institute of Lighting Professionals guidelines to ensure the displays are not over-bright and remain in keeping with the scale of the surroundings.
The applicant asserts that the installation will remain entirely within the centre's own land and will not affect the highway network. As the proposal is currently at the planning stage, it remains subject to review by the local authority before any work can proceed.
Source: Swindon Advertiser - Lifestyle · View original